strategy and activation

Changing narratives, beliefs and behaviours.

You are harnessing a unique power when you turn strategy into story. 

A good story about change creates excitement by bringing the journey to life and helping people understand their role in making it happen.

A good story about strategy fires our imaginations, helping teams to remember, communicate and deliver that strategy with confidence. 

But no story is told in a vacuum. 

Your story needs to be strong enough to replace the ones people are already telling themselves; and our approach helps you do that.

strategy case stories

Uniting Nations to reposition nature in human development
Multi-system | UNDP

In our four year relationship with UNDP so far, we have worked closely with them to:-

  • Define new narratives for the Human Development Report
  • Position green recovery communications during the Covid pandemic
  • Craft a narrative and values shift strategy for Nature Pledge
  • Re-examine the definition of human development
Turning allyship into story to close skills gaps
Education | Enginuity Group

Based on the depth of our client and industry knowledge, we are trusted as an outsourced marketing department. Charged with maximising the reach and clarity of their storytelling, we defined and delivered a multi-channel strategy encompassing website content, social media, advertising, events, email and press. As the industry continues to undergo rapid technological, cultural and financial transformation, we continue to work with them to turn their long-term strategy into story.

Story skills to launch a new net zero strategy
Manufacturing | Black & Veatch

Working with communications, sales and sustainability directors at Black & Veatch, we designed a new story and empowered their global sales force with new storytelling skills in an internal launch of a net zero strategy. The new story-led new approach enabled the sales force to engage government, city and corporate customers of major sustainable infrastructure projects, positioning customers as heroes of their own journeys of change.

We’re working hard to walk the talk.

We’re proud to be have been awarded The Blueprint and B Corp status in recognition of our work towards creating a better world.