The Stronger
Stories canvas

A tool to help anyone
create a better story
about change.

It's the love-child of Joseph Campbell’s Hero’s Journey and the Lean Business Canvas. Which means your story will be based on the pattern behind the world’s most successful stories, and you can easily iterate your story as your idea - and audience - grows.

PDF download

Download and print out the Stronger Stories canvas for free.

Download It

Digital canvas

Use our digital Canvas for free and send it to us if you need help.

Use Digital Canvas

In the post

We can post a DIY pack for you to use with your community for free.

Post It

How it works...

1. Everyday hero

The group or individual to be inspired 
to do things differently. We need to be interested in what happens to them. How is the hero relatable?

Start your canvas

2. Ordinary world

The everyday world, which is increasingly frustrating for our heroes to live in. We need to feel their frustration. Why would we want to see this world changed too?

Start your canvas

3. Compelling villain

An attention grabbing manifestation of the selfish behaviour that stands in the way of change. We want to see it defeated. Why is the villain compelling?

Start your canvas

4. Call to Adventure

The trigger for change, which could be the pull of inspiration or the push of necessity. We care about what sparks others to act. What compels the hero?

Start your canvas

5. Crossing the Threshold

The start of doing something different. 
We want to see what commitment looks like. What is the first step on the journey 
of change?

Start your canvas

6. Allies & Gifts

The people and help that is needed for change to happen. We judge the likelihood 
of success by the company the hero keeps. What friends does the hero need?

7. Mentor & Gifts

The giver of wisdom and support from someone that has been on the journey. 
We believe their presence will help the hero fulfil their destiny. How does the mentor help?

Start your canvas

8. three challenges

Three difficult but confidence-building hurdles to be overcome. We know change is hard and we learn from experiences. What challenges does the hero face?

Start your canvas

9. better world

The positive change to the hero and the difference the hero has made. We need to see inner-growth as well as a better world. Why is the journey worthwhile?

Start your canvas

Need more help?

Story School

Courses, workshops and resources for good ideas with budgets of all sizes

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Partner with us to deliver your strategy as story and make change happen

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