The tribe of rebels from all walks of life, united in stopping the extinction of our species. Using nonviolent civil disobedience to grab attention and compel government action to avoid the risk of ecological collapse.
Movement
Overcoming the Monster
Quest
TragedyLast updated: June 13, 2023
Lean Story Canvas
Everyday Hero
From many different backgrounds and professions but united in the admirable and relatable cause of rebelling and campaigning for the future lives of their children.
Ordinary World
Climate movement is credibly established as mainstream but still not enough political action and still people who deny that climate breakdown is a priority of humanity.
Better World
A tipping point of public pressure that forces the Government and businesses to act boldly to prevent extinction.
Compelling Villain
Mass extinction, extinction of the planet, extinction of people, extinction of animals... Extinction of the world as we know it.
Call to Adventure
It is now or never. We are running out of time to make a real impact.
Crossing the Threshold
XR is a diverse movement which welcomes everybody to unite for the planet.
Three Challenges
Three difficult but confidence-building hurdles to be overcome
- For politicians and corporations to tell the truth. Be transparent about where they are and where they will help. Cut through fake news.
- For governments to pledge to Carbon Net Zero by 2025.
- For change to be made throughout the ubiquitous everyday not just in politics.
Allies and Gifts
Power of successful grassroots action e.g. Fridays for Future (school climate strikers), Sunrise Movement, etc.
Mentors and Gifts
Greta Thunberg, David Attenborough.
Storyboard
Saviours of our children’s children
Political inaction
The Extinction of everything
Now or never
Accept the invitation
Climate narrators
Tell the truth
Pledge net zero 2025
Everyday Change
prevent extinction
Visual Storyboard
Everyday heroes.
Ordinary world.
Compelling villain.
Call to adventure.
Crossing the threshold.
Mentor, allies and gifts.
Challenge. 
Challenge. 
Challenge. 
Better world.
Story Insight
Extinction Rebellion uses a universal compelling villain that no human on earth can ignore: extinction. Their call to adventure is one that belongs to every human on earth: survival. This is a story that the heroes cannot detach themselves from, as it is consistent with human beings desire to survive and thrive.
Sources:
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