A 2006 crusade by the former US vice-president, awakening the world to the 'inconvenient truth' of the planetary emergency. A slide-show that re-energised the environmental movement in the 21st Century.
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Last updated: June 13, 2023
Lean Story Canvas
Everyday Hero
Members of the Public who desire to understand the threats of climate change and what they can do about it.“Each one of us is a cause of global warming, but each one of us can make choices to change that with the things we buy, the electricity we use, the cars we drive; we can make choices to bring our individual carbon emissions to zero. The solutions are in our hands, we just have to have the determination to make it happen. We have everything that we need to reduce carbon emissions, everything but political will. But in America, the will to act is a renewable resource.”
Ordinary World
In 2006, global warming is real, potentially catastrophic, and human-caused. Gore presents detailed, accurate, specific data that supports the thesis.
Better World
Following the film, Gore founded The Climate Reality Project in 2006 which trained 1,000 activists to give Gore's presentation in their communities. The group now has 3,500 presenters worldwide. In a 2007 47-country Internet survey conducted by Nielsen and Oxford University, 66% of those respondents who said they had seen An Inconvenient Truth stated that it had "changed their mind" about global warming and 89% said it had made them more aware of the problem. Three out of four (74%) said they had changed some of their habits because of seeing the film.
Compelling Villain
The Inconvenient Truth Climate Change is real. Humans are burying their heads in the sand to the full truth of its devastating effects.
Call to Adventure
The Slideshow. A keynote presentation raising awareness of climate change, with evidence presented on both the global stage and in people’s back yards.
Crossing the Threshold
Gore’s call is followed by a review of what individuals can do to solve the climate crisis, from switching to green power to consuming less and conserving more to taking political action.
Three Challenges
Three difficult but confidence-building hurdles to be overcome
- Believe the facts and admit to ourselves that Climate Change is real and warrants immediate action.
- Spread the word and share the teachings with others.
- Make a change, whether on an individual or collective level.
Allies and Gifts
Americans to continue the country’s tradition of doing great deeds, even when they are difficult.
Mentors and Gifts
"I am Al Gore. I used to be the next President of the United States.” By his estimations, Gore has presented the talk over 1,000 times to audiences over the world. He tailored the talk each time he gave it and constantly adapted to the various audiences including politicians, academics, and religious communities, supplementing his core presentation with localised content for regional audiences.
Storyboard
Climate novices
Climate catastrophe
The inconvenient truth
The slideshow
Taking action
Al Gore, Climate Preacher
Believe the facts
Spread the word
Make a change
Cascade the truth
Visual Storyboard
Everyday heroes.
Ordinary world.
Compelling villain.
Call to adventure.
Crossing the threshold.
Mentor, allies and gifts.
Challenge.
Challenge.
Challenge.
Better world.
Story Insight
An Inconvenient Truth re-energised the environmental movement through Al Gore’s story resilience as a single truth, bound by local people and places. By tailoring the talk each time he gave it and supplementing his core presentation with localised content for regional audiences, he spoke to the stories people were already telling themselves.