As a species, we’re hardwired for story. In this webinar we’ll talk through the three important functions that stories play in our social evolution and the story patterns we’re instinctively drawn to:

1. Stories to explain the physical world around us

2. Stories that help us learn from the experiences of others

3. Stories that make us feel in control of the social world around us

For a clean growth company, this deeper understanding of story will help you recognise the important role that it could, and should, play in your organisation and how you can apply these instinctive patterns to your own story of growth.

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