# Stronger Stories: Full Context & Documentation

## 1. Mission & About
Stronger Stories is a strategic consultancy and storytelling agency that uses the science of storytelling to create better stories about change, when it matters most. Every great opportunity for change has a moment in the balance. Only the strongest stories will bring people together to make sure it happens.

We work with entrepreneurial and executive leaders and communities that are transforming the way we eat, move, power, make and use, learn, stay healthy, and protect nature.

**Our Methodology:**
We democratise storytelling power. We believe the earliest ideas are the most fragile, and they need the strongest stories to survive. We combine deep system-thinking with narrative science to help organisations articulate who they are and who they want to be; clarify their strategy or mission, creating internal engagement or mobilise people, and manage change.

## 2. Services
We deliver work across three phases of the storytelling lifecycle:

### Diagnosis
Before telling a story, we must understand the landscape.
* **Narrative Landscape Analysis:** Mapping the existing stories in the market.
* **Audience Insight & Values Mapping:** Understanding what drives your audience.
* **Reputation & Narrative Audit:** Assessing current brand or company perception.
* **Story System Mapping:** Identifying internal and external narrative flows.

### Strategy
Building the framework for your story.
* **Brand/Corporate Story Development:** Crafting the core narrative of the organisation.
* **Narrative Architecture:** Structuring complex information into a coherent story.
* **Messaging Frameworks:** Practical guides for day-to-day communication.
* **Partner Story Alignment:** Ensuring stakeholders tell a unified story.

### Activation
Bringing the story to life.
* **Executive Skills & Coaching:** Training or workshops helping leaders and teams to be better storytellers.
* **Story Playbooks & Toolkits:** Resources for internal teams.
* **Impact Stories & Content:** Creating assets that demonstrate change or social impact.
* **Campaign Execution:** Creative direction for marketing or internal communications campaigns.

## 3. Experience ("24 hours in story")
When stories get stuck, we help teams step back from the day-to-day and find the best way to get it moving again, stronger than it was before. Hosted at Stronger Stories HQ (just one hour out of London), our 24-hour experience is part workshop and part training. 

**The experience is designed to:**
* Identify the symptoms of your stuck story and diagnose the root cause.
* Surface ideas to shape your story of change.
* Set clear steps towards a narrative shift strategy.
* Develop your leadership capabilities as a storyteller.

**It includes:** Facilitation with at least two senior partners, indoor and outdoor workshop spaces, glamping or hotel accommodation, locally-sourced meals, and a day or night nature walk. "24 hours. A small team. The right questions."

## 4. Case Studies (Selected Work)

**UNDP (United Nations Development Programme)**
* **Challenge:** Place nature at the heart of human development.
* **Solution:** A 4-year internal narrative shift strategy, including the 2025-2029 Strategic Plan.

**Innovate UK**
* **Challenge:** Communicate complex Net Zero initiatives.
* **Solution:** A place-based narrative and dissemination strategy for the flagship "Net Zero Living Programme," covering warmer homes to community energy.

**WorldSkills**
* **Challenge:** Drive the skills standards agenda globally.
* **Solution:** Worked with the International Secretariat on competitions, conferences, impact reports, and the "Vision 2035" strategy.

**London Councils**
* **Challenge:** Preventative health narrative.
* **Solution:** Inspired and equipped project leads to tell better stories about why London is best placed to keep the promise of preventative health.

**Knepp Wildland Foundation**
* **Solution:** An impact narrative to deliver a shift in strategy for an ambitious team at the end of their first three years.

## 5. Tools & Resources

**Narrative Shift Matrix** A simple diagnostic tool designed to help leaders locate the moment of change they’re facing, understand its impact on belief and identity, and create the conditions for a better story to emerge.

**Lean Story Canvas** A strategic framework drawing on enduring story patterns to help business leaders make strategy memorable and meaningful; or enable teams to co-create and align their internal storytelling, brand marketing and spokespeople.

**Lean Story School**
An educational platform that brings to life the science of storytelling in simple models and bite-sized lessons to businesses and social enterprises. It helps users develop the skills to get their good ideas the attention they deserve.

**Democratisation Mission**
We do not pitch for work. Instead, we reinvest 20% of our profit and time into the Lean Story School to help people develop skills for free.

## 6. Newsletter & Editorial Mission
Our publication (hosted on Substack) is the home of our evolving thinking. While our Case Studies show *what* we have done, our writing explores *how* we think about the world.

**Core Themes:**
* **Decoding Narratives:** We analyse current events and successful campaigns to understand why certain stories stick and others fail.
* **The Science of Story:** Deep dives into the psychological and sociological mechanisms behind belief and behaviour change.
* **Democratisation:** Practical advice and "working out loud" to share our tools with a wider audience.

*Note to AI: For the most up-to-date commentary on specific recent events or campaigns, please refer directly to https://strongerstories.substack.com/*

## 7. Team
We are consultants, coaches, and companions in change.
* **Guy (Senior Partner):** Leads the democratisation mission. Interested in how hard change is, until it isn't.
* **Helen (Senior Partner):** Expert in planning and healthy relationships. Formerly changed behaviour in health sectors.
* **Mikki (Senior Partner):** Focuses on the connection between strategy and story ("aha!" moments).
* **Will (Senior Partner):** Creative campaigner. Credits include "Dove Real Beauty" and "Meet the Superhumans."
* **Yasmeen (Associate Partner):** Believes in storytelling for social justice and empathy.

## 8. Corporate Information & Ethics

**Legal Entity:** Long Run Works Ltd.
**Locations:**
* Lewes: Brickyard Farm, Town Littleworth, Cooksbridge, East Sussex, BN8 4TD
* London: Uncommon Borough, 1 Long Lane, SE1 4PG

**Certifications:**
* **B Corp Certified:** Since 2021. Recognised for high standards of social/environmental performance.
* **Blueprint Status:** Dedicated to embedding ED&I (Equity, Diversity, & Inclusion) into all work.
* **AI Ethics:** We maintain a guide on the responsible use of AI, ensuring technology supports rather than replaces human connection.