building blocks

The 9 Story Building Blocks of Christmas

As we approach the end of 2021 and look forward to a festive break with family and loved ones, we’ve re-watched three of our favourite Christmas movies – mapping their iconic scenes to the 9 story building blocks of our lean story canvas.

Read on to see how Buddy the Elf, Kevin McCallister and John McClane went on journeys of change in search of some Christmas spirit….

Christmas Story Canvas
You can download a copy of our Christmas movie comparison here.


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