Story acceleratorBy invitation
We know that a stronger story will help you grow your good idea faster. Here’s where you can learn how to use story as a strategy to win the support you need from funders, customers and employees. We’re here to make it easier for you to find and use insights from your peers, the businesses you admire and industry experts.
The Story of SpaceX
What can we learn about Elon Musk's storytelling that can help us make things happen for our good ideas too?
This deck delves into the stories of three key events in the nearly 20-year history of SpaceX and reveals three tips we can all benefit from.
The 5 Elements of a Brilliant Sales Narrative
Andy Ruskin explains why Zuroa's pitch deck is the greatest he's ever seen. This blog dissects the narrative elements behind it.
Storytelling is Part of the Solution to the Climate Dilemma
The Pulitzer Prize-winner Dan Fagin takes us deep into the journalism-climate nexus and reveals how stories can rise above the noise and the distractions of globalised indifference to injustice in everyday life. An overview of how intelligent storytelling can be used to battle the formidable lobby of coal, gas and oil titans.
Why Telling Stories Will Help You Win Pitches
When people listen to stories, they will step into another world. No longer are investors the critics. They are listeners, trying to relate to the hero in your story.
Stranger Than Fiction: Climate Storytelling
Stanford Earth's James Holland Jones discusses what makes stories a powerful way to communicate complex information and how the emerging genre of climate fiction (Cli-Fi) may motivate behaviour change.
A Toolkit From 350.org
Cards to help you think through the strategic process of planning a digital storytelling project and provide specific tips and tactics for conducting interviews and building an online story.
To Survive Climate Change: We’ll Need a Better Story
An interview with Per Grankvist the 'Chief Storyteller' for Sweden’s Viable Cities program. His job: communicate the realities of day-to-day living in a carbon-neutral world.
12 Storytelling Techniques to Supercharge Your Pitch
Facts tell but stories sell. The following storytelling techniques will transform your pitch narrative from flat to fantastic.
How to use story-based strategy to win campaigns, build movements, and change the world by the Centre for Story-Based Strategy.
Four Keywords To Drive Effective Climate Communication
A talk with Francesco Fiondella, Director of Communications of the International Research Institute for Climate and Society who recommends that scientists use story to explain the results of their research to reach the public at large.
What COVID-19 Teaches Us About ‘Social Learning’ And The Environment
Insights from The World Economic Forum COVID Action Platform on how we might be able to harness these lessons to reduce the risk of catastrophes - disease, climate change or other threats - in the future.
Master The Art Of Influence
Tyler Odean presents the science that has informed his approach, as well as the many patterns that have emerged in his own work: how our brains process information, the cognitive biases that shape our realities, and how this information can be used to change other people’s minds.
How To Use Storytelling In Your Sales Pitch Deck To Close More Deals
What big names and cool features can’t do is answer the question of why. If you can’t tell prospects why your product matters, then you haven’t convinced them to pick you.
Geoff Ralston: The Story of Your Startup
Being able to tell the story of your startup is a fundamental skill for founders. Y Combinator President Geoff Ralston tells us why.
Grown Up Marketing For The Cleantech Sector
The cleantech sector has grown substantially over the last decade, but has cleantech marketing matched this rapid pace of evolution? The rules of marketing are changing – Life Size Media talk through the changes in their webinar.
Climate Change Narratives: Beyond The Facts Of Science
Speech transcript delivered to the Royal Society and British Academy Workshop on Narrative and Science. Detailing two approaches, one that wraps science up in numbers; the other wraps science inside a narrative.
How To Talk To Investors
Dalton Caldwell and Qasar Younis, partners at Y Combinator, perform an investor meeting roleplay to give you a taste of how it actually might look behind the scenes.
The Missing Climate Change Narrative
We have allowed our political, national, economic, and cultural narratives free play in the modern climate change debate. But where, in this shouting match, are the narratives from science itself?
How To Pitch To A VC
David S. Rose's rapid-fire TED U talk on pitching to a venture capitalist tells you the 10 things you need to know about yourself – and prove to a VC – before you fire up your slideshow.
What Happens When Evidence and Arguments Aren’t Enough
The Myth Gap by Alex Evans explores his first-hand experience as a political adviser within British government and at the United Nations, and examines the history of climate change campaigning and how tomorrow’s change makers are using narratives for change. A must-read.
Climate Majority: Apathy And Action In An Age Of Nationalism
Leo Barasai's book examines how we can use evidence from opinion polls and strategies from political campaigns to turn apathy into action.
B2B Storytelling Tips
Compelling stories humanise brands and allow them to connect with their audience on a more emotional level. Here are 5 tips for B2B content marketers.
Three stories every startup needs to tell
For startup founders, stories can be used to convince those who can help grow and scale your venture to jump on board whether in a pitch competition, boardroom, on a website, or while networking.
The Power and Potential of Design in a Global Crisis
Tools, actions, and inspiration for navigating a changing world by IDEO
Climate Communications amid COVID-19
Roundtable conversation - gain insights on how to advance climate solutions while being sensitive to concurrent challenges and stresses.
Planning a Social Media Campaign
7 things to figure out before planning a social media campaign by Startups.co.
Toolkit to help you use design to make change
Stanford d.school's toolkit – Start with their Design Thinking Bootleg deck of cards to transform your thinking.
100% Open, Union
Union is a global network of over 2,000 innovation and marketing professionals in large organisations. Union exists for the sole purpose of creating value by connecting contacts across every sector of industry.
How To Use Story-Based Strategy
Win campaigns, build movements, and change the world. Centre for Storybased strategy
Perfecting Your One Sentence Pitch
The Founder Institute recommends using this simple one-sentence pitch format to communicate all of the core elements of your business.
How to Crack Inside Sales During COVID-19.
An analysis of the current landscape from Freshworks on How to shift B2B sales to remote or inside sales to match the market.
Interview with Alec Wright, GSVlabs’ Chief Innovation Officer
Best practices in relationship building and how to develop differentiated products and company narratives to better understand and prepare for engagement with large enterprises.
Brilliant Tips from 500’s Blog
From trend mapping to venture capital investing, Visit their archive.
We Could Power a New Green Movement by Talking About Energy Change
How language and narrative impact people’s understanding and decisions about their environmental futures.
Why Good Leaders Make You Feel Safe
A TED Talk by Simon Sinek on his simple but powerful model for inspirational leadership - starting with a golden circle and the question "Why?"
Discover Popular Search Questions on Your Topic
AnswerThePublic reveals common questions asked about your chosen topic - powered by Bing and Google.
Why Elon Musk Thinks Like A Chef Not Like A Cook
An article on Musk’s secret sauce by Tim Urban via Wait But Why.
How I Built This Podcast
How I Built This: a podcast that weaves a narrative journey about innovators, entrepreneurs and idealists - and the movements they built.
Understanding Cognitive Biases
Cognitive bias can affect how your message is received: a comprehensive guide by Buster Benson.
The Surprising Habits of Original Thinkers
A TED Talk by Adam Grant on the three unexpected habits of original thinkers including embracing failure.
The Breakthrough Mindset
5 Keys For Exponential Innovation To Solve Global Problems by John Elkington and Richard Johnson of Volans.
San Francisco Digital Toolkit
San Francisco has a great handpicked list of tools and resources to help you build your digital story.
George Orwell’s Six Rules
How to write clearly and effectively using George Orwell’s six rules for great writing
Unsplash Stock Photography
Want to spruce up your story? Unsplash has beautiful open source stock photography.
Why Facts Don’t Change Our Minds
An article by Elizabeth Kolbert on new discoveries about the human mind that show the limitations of reason.
It’s ten years since we launched Clean+Cool with Innovate UK in 2010…
Humans have pattern-seeking brains that feed off stories. We also all…