The 5 Elements of a Brilliant Sales Narrative

Andy Ruskin explains why Zuroa's pitch deck is the greatest he's ever seen. This blog dissects the narrative elements behind it.

Why Telling Stories Will Help You Win Pitches

When people listen to stories, they will step into another world. No longer are investors the critics. They are listeners, trying to relate to the hero in your story.

Stranger Than Fiction: Climate Storytelling

Stanford Earth's James Holland Jones discusses what makes stories a powerful way to communicate complex information and how the emerging genre of climate fiction (Cli-Fi) may motivate behaviour change.

To Survive Climate Change: We’ll Need a Better Story

An interview with Per Grankvist the 'Chief Storyteller' for Sweden’s Viable Cities program. His job: communicate the realities of day-to-day living in a carbon-neutral world.

Four Keywords To Drive Effective Climate Communication

A talk with Francesco Fiondella, Director of Communications of the International Research Institute for Climate and Society who recommends that scientists use story to explain the results of their research to reach the public at large.

How To Use Storytelling In Your Sales Pitch Deck To Close More Deals

What big names and cool features can’t do is answer the question of why. If you can’t tell prospects why your product matters, then you haven’t convinced them to pick you.

Grown Up Marketing For The Cleantech Sector

The cleantech sector has grown substantially over the last decade, but has cleantech marketing matched this rapid pace of evolution? The rules of marketing are changing – Life Size Media talk through the changes in their webinar.

Climate Change Narratives: Beyond The Facts Of Science

Speech transcript delivered to the Royal Society and British Academy Workshop on Narrative and Science. Detailing two approaches, one that wraps science up in numbers; the other wraps science inside a narrative.

The Missing Climate Change Narrative

We have allowed our political, national, economic, and cultural narratives free play in the modern climate change debate. But where, in this shouting match, are the narratives from science itself?

B2B Storytelling Tips

Compelling stories humanise brands and allow them to connect with their audience on a more emotional level. Here are 5 tips for B2B content marketers.

Three stories every startup needs to tell

For startup founders, stories can be used to convince those who can help grow and scale your venture to jump on board whether in a pitch competition, boardroom, on a website, or while networking.

The Power and Potential of Design in a Global Crisis

Tools, actions, and inspiration for navigating a changing world by IDEO

Perfecting Your One Sentence Pitch

The Founder Institute recommends using this simple one-sentence pitch format to communicate all of the core elements of your business.

Interview with Alec Wright, GSVlabs’ Chief Innovation Officer

Best practices in relationship building and how to develop differentiated products and company narratives to better understand and prepare for engagement with large enterprises.

Brilliant Tips from 500’s Blog

From trend mapping to venture capital investing, Visit their archive.

We Could Power a New Green Movement by Talking About Energy Change

How language and narrative impact people’s understanding and decisions about their environmental futures.

The IDEO Blog

Insights into work culture, creativity and future innovations.