We’re a social enterprise on a mission to share storytelling power.

The back story

After spending the first decade of this century working together in agencies for the usual big brands, Guy and Will woke up to climate breakdown. And in 2010, Guy took a purpose-turn and began to help the CEO-Founders of clean technology companies.

The biggest challenge facing these engineers and scientists was to make people care about their vision of the future – and the biggest challenge Guy faced was proving that storytelling was their most valuable tool. The solution – the Lean Story Canvas – was born in the Lyric pub, Soho during a reunion with a script-writing Will. Shortly after, the duo were back in business together.

But business quickly became business-as-usual. An award for Very Small Ethical Marketing Agency of the Year led to a bout of professional dissatisfaction and a lot of post-it notes about new directions. What they realised is that the thing that made them happier than anything else was sharing storytelling skills, with love.

Since then, they’ve been joined by super-talented teammates who bring new energy, ideas and, of course, their own stories.

Together we have helped create:

3,314Good ideas with
Stronger Stories

Get to know us

We believe in building brilliant relationships, so here’s
everything you might want to know about us.

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Join Us

We recognise that our team could be more diverse. If you have a passion for driving change through the power of story and would like to join us, feel free to get in touch or keep an eye out for openings in our newsletter.


Story & Growth

Fleurie is obsessed with the magic that stories possess to transform the way we understand the world, people and power. She dedicates her multi-dimensional marketing skills to rebels with a cause.


Story & Discovery

Alicia helps find inspiring ways for stories to be shared; she is dedicated to getting underrepresented voices heard. Her time growing up in South America influenced her passion for social justice.


Story & Learning

Tom is a passionate advocate for creating learning experiences that drive change and have impact. His energy is firmly focused on building the storytelling skills and confidence of our learners.


Story & Strategy

Armed with our story canvas, Guy helps our partners & communities use story as strategy, including a decade growing good ideas with the UK’s innovation agency. Guy is our co-founder and CEO.


Story & Insights

Rosie delves into the stories behind the people and ideas that are solving some of society’s biggest challenges.
Her sharp analytical and diagnostic skills help stories unlock and fulfil their potential.


Story & Creativity

With the words of Bill Hicks ringing in his ears, Will uses creativity to keep stories moving. His campaigns for change include Dove Real Beauty and Meet the Superhumans. Will is our co-founder.


Story & Relationships

After changing behaviour in health, Helen now creates healthy relationships among the people
and partners of Stronger Stories.
Her skills smooth the way for great stories to be told.


Story & Design

Meg’s storytelling approach to design helps keep our own, and other people’s stories moving. She evolved our brand and works with us to build visual design and illustration into story.


Create Heroes. 

Our world needs stories of everyday heroes more than ever. By sharing their stories we help inspire people to do things differently.

Work With Purpose. 

We help good ideas grow faster. If you have to ask whether it’s a good idea, it’s probably not.

Find The Truth. 

True stories are grounded in facts, built on authenticity and told in ways that mean most to us as humans. We can’t avoid bias, but we can be honest.

Nothing About Them Without Them. 

We help people tell their own story but we don’t put words in their mouth.

Question The System. 

The story system is white, patriarchal and run by the 1%. Most other systems are broken too. We expect to be breaking the rules or making new ones.

Gather String. 

We are good at connecting dots in new ways. Serendipity is a skill that can be learned and a talent that can be honed.

Love Your Craft. 

Good communication can make a difference. Not all marketers are evil.

Respect Life's Work. 

Be kind.

Make It Beautiful. 

We are instinctively attracted to beautiful things so it’s worth the extra effort.

Earn It Backwards. 

It’s ok not to be an expert in cellular agriculture or systems thinking. We help by bringing our comms expertise and story know-how.

Pay it Forwards. 

A lot of people don’t get heard or are ignored so we find ways to share storytelling power with them.

Don't Be A Dick. 

We’re human and trying new things, so we will make mistakes. We’ll try not to be dicks though, to ourselves or to others.


Stronger Stories' New Power Manifesto


Stronger Stories is dedicated to democratising storytelling and finding new ways for storytelling power to change the world for the better.

In publishing this manifesto we are committing ourselves to realise this at scale so that everyone – and we mean everyone – can use story to change the world for the better. We plan to do this by making all our tools and resources open and freely accessible to all those with a good idea and who want to do good in the world.

Our hope is that, through experiencing the power that stories hold, people will become story champions, moving from storytellers to mentors – helping others use story as a force for good. This manifesto explains how we will do this.

What we do

Stronger Stories helps people:

  • Tell stronger stories
  • Become stronger storytellers, and
  • Together build a stronger story system.
Telling stronger stories

We’ve developed and will continue to develop tools and resources that help anyone with an idea tell powerful stories and bring it to life.

We’ve made all these publically available under a creative commons license. You can use these however you like, for free, forever.

The tools we use are the heart of what we do. They are our most precious assets. We ask that you treat them well, specifically that you only use them to do good in the world, and that you tell us about any improvements you make so that everyone can benefit.

Becoming stronger storytellers

We run workshops, give talks and support organisations so that people can make the most of our tools and resources. Since COVID-19, we have digitised all our courses, workshops and resources so you can still access them virtually.

If you want support to implement any of these formats you can join the Stronger Stories community or you can work with us directly.

We’ll encourage, support and train anyone who wants to use these formats. And again, we only ask that you use this to do good in the world and that you tell us about any improvements you make.

Building a stronger story system

We have a lot we can learn from each other. Our community is made up of people across many different spaces, networks, sectors and industries, who use story to do good so that together we can support each other and build a stronger story system to change the world for the better.

By enabling as many people as possible to meet, share ideas and learn from each other, we maximise the potential to spread storytelling power.

Key to realising this is the concept of self-generation. Our ambition is that the tools and resources we develop are so compelling that people cannot help but use them, master them, improve them and then pass them on to other people to do the same.

It is through this mechanism that we will be able to realise our aim of enabling everyone in the world to use story as a force for good.

How Stronger Stories is funded

In 2019, for the first time, a trillion dollars was spent on marketing services, 80%+ by big business, with nine global marketing groups, promoting ideas we know are bad for our health, community health and the health of our planet.

Currently, you need money and know-how to be heard. So while there’s an abundance of good ideas that can have a positive impact on the world, they don’t get the attention they deserve. Many voices are ignored altogether, simply because they don’t have the money and the skills they need in today’s industrialised ‘story system’.

We never want money to get in the way of people using story to change the world for the better. And we never want it to restrict this being realised at scale.

We are on a journey to figure out how to get Stronger Stories the resources it needs to realise our vision. Our model is still evolving but right now it looks like this:

  • You are welcome to use all our open tools in our Story School free of charge. That includes our Canvas, Courses, Webinars, Resources and Community.
  • If you work directly with us we’ll charge you for our time. If you are a big for-profit organisation we’ll charge you more than if you are a small not-for-profit organisation.
  • We are a social enterprise, which means the majority of our profits will always be reinvested so that we can work with people who don’t have enough cash to pay for our services.

Regardless of how our business model evolves, we will remain committed to keeping our tools and resources open and freely available to everyone, forever.

The story system is broken because storytelling power is held by the 1%. We want to change this so that everyone has the storytelling power they need to do good in the world.

Our D&I Data 2022

In November 2020, we were awarded full Blueprint status, one of just a few UK agencies to receive the diversity mark for our commitment to diversity and inclusion.

We felt incredibly proud. As a small start-up, we have limited means but we think carefully about the impact we have and the fair and equal practices and behaviours that we’re building our organisation on.

We believe our work should bring about social, environmental and economic justice. So much so, that it is written into our Articles of Association. As a social enterprise, the profit we generate is put into our open IP tools to allow underrepresented voices to be heard and bring about fairer, faster change. We strive to be inclusive in the way we bring people into our business and develop their skills. And we only work with clients or suppliers that share our vision, looking for ways we can be more diverse and inclusive in the work we do together.

Blueprint is another small but mighty team, that is taking on systemic racism and inequality, and doing it with energy, positivity and honesty. The Blueprint commitments we’ve signed up to give us an important framework to further guide and shape our business. And our fellow Blueprinted agencies give us strength in numbers – a group of allies we can share ideas with and be courageous together about how we shape our industry for the better.

One of the 23 commitments is to publish our diversity and inclusion data each financial year which you can download below.

Looking at our data, we recognise we need to bring more diverse voices into our team and leadership. We hope to address this by becoming employee-owned, opening up decision-making to all team members. We are also evolving our business model to strategically partner with organisations that have direct access to these communities. We will continue to work with talent agencies like Creative Access to hold fair recruitment processes and schemes like the First-Generation Scholars Internship to ensure we create inclusive opportunities as part of our mission.

Diversity and inclusion don’t start and stop with the publishing of annual data, but these metrics keep us transparent and accountable, and help set a benchmark on which we can build and grow.

View our D&I Data 2022

Client Disclosure

In 2019, Extinction Rebellion called upon creative agencies to “declare a climate and ecological emergency and act accordingly.” In response to this, we signed an open letter committing to disclosing our climate conflicts.

As we’re on the journey to democratise storytelling power and get good ideas heard, we understand that how we work and who we work with on this journey matters. With full transparency, our 2020 Client Disclosure Report breaks down how we did this over the past year, and outlines how our mission is going so far.

Report Summary 2020

This year we have helped create 1,024 good ideas with stronger stories and 629 purposeful story activists. 0% of our revenue came from controversial sectors and 6% of our revenue came from the climate conflict of concrete and cement:

  • We worked with a global engineering and construction company to develop their innovative sustainable infrastructure story, after they signed up to the United Nations Global Compact. We equipped them with the skills and tools to have more impactful conversations with their clients about how to achieve their sustainability goals together.

Faced with a climate and ecological emergency, we need good ideas to spread faster than ever before. Good ideas require stronger stories, so we can imagine better alternatives and new futures for our world. 


Full Report

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